The technologies of anticorrosive protection used in modern construction of reinforced concrete cooling towers are considered. The analysis of technical and technological characteristics of protective systems of companies Sika, MC-Bauchemie, BASF and Hempel is performed. The calculation of the consumption of materials based on consumption rates from manufacturers and from the method of VGB-R 612 Ue (Germany) was carried out for the constructions of reinforced concrete cooling towers H = 150 m. The choice of recommended options for protective coatings of reinforced concrete cooling towers is made on the basis of an analysis of their technical characteristics, total consumption of materials and cost indicators of the anticorrosion system.