Russian market has a variety of materials of suspended ventilated facades, which are heavily used in modern building. It is important to understand which exactly is the most cost effective and durable. There are an analysis and comparison of basic facade materials and also a determination of the most optimal one. The analysis shows ceramic granite has most of advantages. There are toughness, transverse and absorption of water tests in order to proof physical characteristics of this material. The results show that ceramic granite has high parameters and actually demonstrate that it is one of the best facade materials. Also it has medium price, good durability and a variety of colors. These characteristics are very significant during the selection of a facade material for a new building.