33407 2304-6295 12 27 2014 1-122

RAR RUS 7-23 Peter the Great St. Petersburg Polytechnic University Soldatenko Tamara soldatenko_tn@bk.ru Model of business reputation of a contractor at building construction Known methods of a choice of the contractor for implementation of the construction project of the buildingare not fully consider its business reputation. It is caused by lack of mathematical models of the actual level of business reputation of the construction organization for a present situation of time. Relevance of offered approach consists in development of an integrated indicator of level of business reputation in which relative values of factors of reputation, and also their importance for the customer of the project of the building are used. The purpose of work is increasingof efficiency of decision-making at justification of a choice of the contractor on the basis of data on his business reputation. The objectives are achieved by use of the device of expert estimation of levels of factors and their importance in structure of business reputation. It is offered to estimate level of business reputation of the contractor by means of mathematical model of a complex indicator of this property. For receiving possibility of the joint analysis of factors it is offered to use their relative values inrelation to "reference" values. The offered approach took place settlement approbation in relation to processing of results of expert estimation of factors of business reputation of the contractor and showed the working capacity. Two cases – identical and various factors are thus considered. On the basis of these results conclusions are drawn on opportunity and conditions of application of the developed algorithms and model. 10.18720/CUBS.27.1 69 business reputation relative level of a factor expert analysis ranking risk https://unistroy.spbstu.ru/article/2014.27.1/ 1_soldatenko_27.pdf

RAR RUS 24-31 55173652500 0000-0001-6330-9425 University of Montenegro, Podgorica, Montenegro Melović Boban bobanm@ac.me

Podgorica, Montenegro

University of Novi Sad Mitrovic Slavica mslavica@uns.ac.rs

Trg Dositeja Obradovića 6, Novi Sad, Serbia

University of Montenegro Djokaj Arton artonigj@hotmail.com

Jovana Tomaševića, 37, Podgorica, Montenegro

University of Novi Sad Nesic Ana nesic.ana.88@gmail.com

Trg Dositeja Obradovića 6, Novi Sad, Serbia

University of Kragujevac Lekovic Miljan

Vojvodjanska bb, Vrnjacka Banja, Serbia

Integrated marketing communications as a function of brand development Modern brand management represents the integrated management of all contacts of the brand with the consumer. Brand is also an instrument and a subject of market communications. Inthis respect, it is necessary to harmonize the different forms of communication with the company’s defined brand strategy. Authors put forward the hypothesis that the appropriate choice of the communication resources and the message sent to consumer are in direct positive correlation with effects that can be produced to existing and potential customers in order to stimulate the purchase. The ultimate goal is to devise a communication method (message) which would be adequately understood and received in theappropriate environment and that would produce the desired effects for the advertisers. 10.18720/CUBS.27.2 69 integrated marketing communications brand promotion communication message https://unistroy.spbstu.ru/article/2014.27.2/ 2_melovic_27.pdf

RAR RUS 32-39 55173652500 0000-0001-6330-9425 University of Montenegro, Podgorica, Montenegro Melović Boban bobanm@ac.me

Podgorica, Montenegro

University of Novi Sad Grubic Nesic Leposava nesle@uns.ac.rs

Trg Dositeja Obradovića 6, Novi Sad, Serbia

University of Novi Sad Ratkovic Njegovan Biljana biljananj@neobee.net

Trg Dositeja Obradovića 6, Novi Sad, Serbia

University of Montenegro Jocovic Mijat mijatj@ac.me

Jovana Tomaševića, 37, Podgorica, Montenegro

Ethical issues as a potential factor of brand's (un)success In a series of complex requirements, which are placed in front of the brand managers, should also be added the obligation to apply the principles of ethics. Without respecting ethical standards, the range of market success of the brand and the company is limited. Generally speaking, ethics includes a set of principles, norms and standards of behavior, for both individuals and groups, on the basis of which it is possible to distinguish between what good is and what is bad, or what is true and what is false. On the other hand, commercial (business) ethics sets standards according to what is good or bad in organization management. Successful international and domestic companies are aware, that in a competitive matches, business ethics increases efficiency and productivity, and it allows the growth and development of these companies and their brands. On the other hand, some companies often perform unethical activities in order to achieve bigger market success. Authors begin from the hypothesis that for modern consumers, company’s ethical activities are in direct correlation with their brand’s (un)success. Ethics is one of the, so-called, normative discipline that has a "commanding character", or in other words, it evaluates what is good and what is badand suggest what should be the right thing to do and what to avoid. 10.18720/CUBS.27.3 69 ethics brand socially responsible marketing success consumer https://unistroy.spbstu.ru/article/2014.27.3/ 3_melovic_27.pdf

RAR RUS 40-48 Peter the Great St. Petersburg Polytechnic University Gorelik Polina Polina23707@gmail.com

29 Politechnicheskaya St., St. Petersburg, 195251, Russia

Lean construction as innovative construction project management method Today, reclamation of new management methods in construction industry developed much worse than in other manufacturing sectors. Uniqueness of this sector and its differences make the process of introduction of modern management methods more complicated. One of the mostimportant directionsin national construction sector is reclamation of new methods of management convenient in chaotic construction conditions. In this article main construction management problems and modern construction project management methods are presented. There is a description of lean construction method as method, which includes aspects of lean construction method and Agile Project Management. 10.18720/CUBS.27.4 69 lean construction lean production agile production loss reduction flow project management adding value https://unistroy.spbstu.ru/article/2014.27.4/ 4_gorelik_27.pdf

RAR RUS 49-63 Peter the Great St. Petersburg Polytechnic University Nikolaeva Inna inna4i4n@mail.ru

29 Politechnicheskaya St., St. Petersburg, 195251, Russia

Peter the Great St. Petersburg Polytechnic University Ogorodov Leonid l.ogorodov@mail.ru

29 Politechnicheskaya St., St. Petersburg, 195251, Russia

ZAO Vologodsky Lesohimicheskii zavod Krasiko Sergey Serezhka@mail.ru

1 Kanifolnaya st., Vologda, 160024, Russia

The creep of high density polyethylene at various loading conditions The equation of mechanical states in the description of high density polyethylene creep under unsteady conditions of static and cyclic loading under plane stress state was built on the basis of experimental results. It takes into account momentary-elastic,viscoelastic, viscoplastic and momentary-plastic and strain components using the conditions of constant volume of material. Similarity conditions of stress and strain deviators apply them according to the equation. Introduction parameters are functions ofthe form of the stress deviator, as well accounted for in this equation. Obtained from the calculation of creep strain in stationary and non-stationary analytical and static loading is described satisfactorily by the proposed equation that follows from a comparison with the experimental data. 10.18720/CUBS.27.5 69 creep polyethylene mechanical equation of states statics cyclical plane stress https://unistroy.spbstu.ru/article/2014.27.5/ 5_nikolayeva_27.pdf

RAR RUS 64-75 Peter the Great St. Petersburg Polytechnic University Salmanov Ildus ildussalmanov@gmail.com

29 Politechnicheskaya St., St. Petersburg, 195251, Russia

Peter the Great St. Petersburg Polytechnic University Baranovskiy Mikhail bm_y@mail.ru

29 Politechnicheskaya St., St. Petersburg, 195251, Russia

57189359179 0000-0002-1030-8370 Peter the Great St. Petersburg Polytechnic University Tarasov Vladimir Aleksandrovich vtarasov1000@yandex.ru

St. Petersburg, Russian Federation

Welding deformations and residual stresses Welding is one of the most useful connection type for metal details and constructions. It is used almost in all industries, including construction. One of the shortcomings of this connection type is welding deformations and residual stresses developing. In this research the review and the analysis of the written earlier literature about the welding deformations and residual stresses and also classifications were made. Also different ways of determination and prevention were considered. 10.18720/CUBS.27.6 69 welding weld joint deformation residual stress stress field https://unistroy.spbstu.ru/article/2014.27.6/ 6_baranovskiy_27.pdf

RAR RUS 76-89 University of Maribor Kovacic Bostjan bostjan.kovacic@uni-mb.si

Smetanova ul. 17, SI – 2000, Maribor, Slovenia

University of Maribor Kamnik Rok rok.kamnik@um.si

Smetanova ul. 17, SI – 2000, Maribor, Slovenia

The connections between the displacements and the applied loads for reinforced-concretes plates Nowadays, the method of displacement measurements on constructions is well known. A variety of equipment of different accuracy and capacity is available. In this paper authorspresent a combined method of tacheometric and photogrammetric measurements and displacements measured by a pressure length transducer. In our laboratory, the loading of the pre-stressed concrete plate occurred in steps of 3 kN. The Mathematica 5.0 program was used to calculate the interpolation polynomials. All results were compared to the calculated values (using in the Eurocode 2) with the help of interpolation polynomials. The results show that, in future, we will not need to use so many load phases, because the intermediate displacements can be calculated from the obtained equations and the displacements under different loads predicted. 10.18720/CUBS.27.7 69 measurement of displacements electronic tacheometer photogrammetry pressure length transducer on the hydraulic cylinder reinforced-concrete plate https://unistroy.spbstu.ru/article/2014.27.7/ 7_kovacic_27.pdf

RAR RUS 90-111 Crimean Federal University Vernadsky Zhilenko Oksana o.b.zhilenko@mail.ru

181, Kievskaya Str., Simferopol, Crimea, 295493

Crimean Federal University Vernadsky Alekseenko Vasiliy avn108@mail.ru

181, Kievskaya Str., Simferopol, Crimea, 295493

Results of inspection of architectural monument of XIX century – the Church of the Holy Apostles Peter and Paul The problems of the conservation of monuments of architecture of XIX century - the Church of the Holy Apostles Peter and Paul in the city of Sevastopol are discussed in the article. The analysis of results of the inspection has been done and recommendations to strengthen the supporting structures of the church are worked out.It is necessary in the level of the top edge of the bases around the perimeter of the building to arrange reinforced concrete belt which is cross-linked for safe operation of the temple of the Holy Apostles Peter and Paul. Exterior walls should be strengthened by concrete sided shirt. Overlap balconies, masonry parapets and gables it is necessary to strengthen with the help of tabulation system of steel beams. Analysis of the survey results of the temple and the proposed measures to strengthen the supporting structures allow performing repair and restoration work without breaking the historical reliability of the facades. 10.18720/CUBS.27.8 69 seismic stability strengthening restoration church monument of architecture https://unistroy.spbstu.ru/article/2014.27.8/ 8_zhilenko_27.pdf

RAR RUS 112-122 Peter the Great St. Petersburg Polytechnic University Zimin Sergej zimin_sergei@mail.ru

29 Politechnicheskaya St., St. Petersburg, 195251, Russia

Peter the Great St. Petersburg Polytechnic University Averyanova Oksana okaveryanova@yandex.ru Peter the Great St. Petersburg Polytechnic University Romanov Nikolay kolarom2011@gmail.com

29 Politechnicheskaya St., St. Petersburg, 195251, Russia

Reasons of destruction brickwork of exterior walls technical floor The main purpose of exterior sandwich walls of buildings is the protection rooms from adverse external influences - precipitation, temperature differences, direct sunlight, noise, dust, etc. However, apart from external influences, the walls can be influence by indoor temperature and humidity conditions, which in particular are subject to the wall of a technical floor. The impact of such destructive factors in particular exposes technical floor walls. Therefore, the projecting stage is necessary to consider all kinds of destructive influences. The purpose of this article is to describe some of the causes of the damage the facing layer of exterior walls technical floor and exhaust shafts influenced of negative factors such as a breach of moisture conditions on the floor, temperature and sunlight. In addition, separately considered defect prevention technologies suchas a ventilation system of the naturally driven type or forced ventilation, vapor barrier into walls and ceilings, and the use of brick with a lower void and more frost-resistance quality. 10.18720/CUBS.27.9 69 technical floor exterior multilayered walls lining brick destruction of brickwork exhaust shafts temperature and humidity conditions https://unistroy.spbstu.ru/article/2014.27.9/ 9_zafirovski_27.pdf