The idea of optimization concrete use, reducing its amount and applying new technologies, is not novel one. During the last three decades there were several studies and projects, in which concepts of slab with voids were used. Bubbledeck technology consists of hollow slabs and plastic balls in it, which serves for reducing of concrete volume. In this article Bubbledeck is estimated for Russian construction market. Possibility and efficiency of appliance this technology is assessed. Construction methods, sustainability and properties are considered. Inputs of bubble’s construction, concrete and technology are compared with the costs of using conventional concrete. Basing on these data suggestions for effective technology implementation and appliance are given.